Segmentation Group - Re-brand

Segmentation Group went through a complete re-brand. We worked with these new brand assets and came up with a playful animated infomercial featuring bespoke illustrated elements and typography.

The brief was to create a suite of films: A single overview film that sits at the front of the website, serving as an introduction to the Segmentation Group and what it can offer.

Then, sections of the overview film could be elaborated on to cover information on what Segmentation Group offers in more detail. These three additional films mirrored the structure of the new website design looking in more detail at cost savings, telecoms management and keeping up with changing technology.

The aim of the films were not to replace the detailed information within the website copy and brochure
but to act as an overview of the services that Segmentation provide.

We used a clean and simple visual approach with scripting and voicever accompanied by upbeat music.  Each part of the script was illustrated with visuals using block colours. Silhouetted characters and other assets combined with text on-screen with scenes building and elements of 2D animation.


We love the moving image. In fact, we have a passion for it. Big or small screen and wherever your viewers watch, it is an irresistible opportunity to fill a space with colourful pictures and words, to make a statement and say something.

We have the knowledge and expertise to produce film, video, motion graphics and animation for all mediums: broadcast or non-broadcast television, events or commercial film. Whether it is internal or external communication, we can help you say what you need to say in a memorable way.

There is no point in making a program that nobody wants to watch. We want to make things interesting. Very interesting. We are Thunder and Lightning. The electrifying film company.

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Get in touch

Call us and let’s talk. We can help to create video for any use. Don’t be shy - we can talk you through the processes to get the right piece of work for you.


Paul Morricone, Creative Director

Ed Marks, Senior Producer

T: 01274 878005

Thunder and Lightning Films Ltd.
Unit 36, Moorland Industrial Estate, Law Street, Cleckheaton, West Yorkshire, BD19 3QR

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