Crown To Cuff - X-Frame Physiques

Our skills for telling a story were put to the test when we were asked to document fitting a specially made suit for WBO Middleweight Boxer Billy Joe Saunders by Crown To Cuff Bespoke Tailoring. We had less than thirty minutes with Billy and this is what we came up with.

Director of Photography Tom Hunter was tasked with taking the gym in Sheffield where Billy Joe trains and turning it into a film set with an edgy look. The crew set up for a series of profile shots to show off the unique cut of the tailored suit as well as capture lead tailor Gareth Beckwith in action. The location was everything you would want to create a very filmic look – lots of well used leather punchbags swinging in the foreground and a cloudy atmosphere.

Once Billy Joe arrived we were able to work with him to shoot a series of detail shots of the look and
feel of the suit. Creative director Paul Morricone worked with Billy to get an intense performance and the right poses. Then we put Billy and Gareth in the ring together for a quick fire interview using Gareth presenting in his own words.

This commercial film was used to show off the X Frame range, a bespoke suit tailored specifically for athletes and bodybuilders. Widespread coverage within social media platforms meant that the video got several thousand views within hours of the first posting and the clip was also shared on Boxing social media channels.





We love the moving image. In fact, we have a passion for it. Big or small screen and wherever your viewers watch, it is an irresistible opportunity to fill a space with colourful pictures and words, to make a statement and say something.

We have the knowledge and expertise to produce film, video, motion graphics and animation for all mediums: broadcast or non-broadcast television, events or commercial film. Whether it is internal or external communication, we can help you say what you need to say in a memorable way.

There is no point in making a program that nobody wants to watch. We want to make things interesting. Very interesting. We are Thunder and Lightning. The electrifying film company.

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Call us and let’s talk. We can help to create video for any use. Don’t be shy - we can talk you through the processes to get the right piece of work for you.


Paul Morricone, Creative Director

Ed Marks, Senior Producer

T: 01274 878005

Thunder and Lightning Films Ltd.
Unit 36, Moorland Industrial Estate, Law Street, Cleckheaton, West Yorkshire, BD19 3QR

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