HSL - TV Idents

As you tune in to watch a drama on ITV3 you might notice the sponsorship idents for HSL. We staged a number of delightful settings to make the range of relaxing chairs the centre of each ident.

We mixed high-end production values with a practical approach to gathering the shots for this campaign. Director Paul Morricone worked with an experienced crew who were able to give each room set a feeling of warmth with set dressing and expert lighting direction. To keep a focal point in the centre of screen we used a motorized circular track for craft shots and then a steadycam rig on the wider room shots.

The mixture of handcrafting scenes within the workshops and the end result shown pride of place in the  home showed off the quality of the products. From the production a range of five, ten and fifteen second idents were created showing a full range of chairs.






We love the moving image. In fact, we have a passion for it. Big or small screen and wherever your viewers watch, it is an irresistible opportunity to fill a space with colourful pictures and words, to make a statement and say something.

We have the knowledge and expertise to produce film, video, motion graphics and animation for all mediums: broadcast or non-broadcast television, events or commercial film. Whether it is internal or external communication, we can help you say what you need to say in a memorable way.

There is no point in making a program that nobody wants to watch. We want to make things interesting. Very interesting. We are Thunder and Lightning. The electrifying film company.

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Get in touch

Call us and let’s talk. We can help to create video for any use. Don’t be shy - we can talk you through the processes to get the right piece of work for you.


Paul Morricone, Creative Director

Ed Marks, Senior Producer

T: 01274 878005

Thunder and Lightning Films Ltd.
Unit 36, Moorland Industrial Estate, Law Street, Cleckheaton, West Yorkshire, BD19 3QR

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