Warburton - Baking The Difference

It is no longer about white sliced bread. The tastes of the consumer are changing and Warburtons wanted to explore this in a short, punchy introduction film for a series of discussion groups.

Creating a series of videos within one production is something Thunder and Lightning Films has grown
very skilled at. We took the existing employer brand created by SMRS and came up with a great way of working with the team within a two day shoot on location at Ask Italian in Chelmsford. What better way to show how to eat Italian than by getting everyone around a big table and letting the conversation flow.

The experience of eating Italian is at the heart of everything within Ask Italian – the food, the sharing, the sense of family. We shot two different levels of content with our team of people who had gathered from both office and restaurants throughout the country. To create a primary ‘Meet The Team’ film that would sit on the recruitment website homepage we set up a series of beautifully staged single interviews in and around a working restaurant. Then we brought everyone together for a much more off-the-cuff set of voxpops in and around a big meal to create a set of very playful social media films. Each film covered a different subject – everything from how to use Italian hand gestures to what their dream dessert looked like.

We can work with an existing campaign to create film content that sits at the heart of the entire comms strategy. In this case we have used our filmmaking experience to open out the brief and gather the content needed for multiple pieces of communication across all platforms.

 

 

 

ABOUT us

We love the moving image. In fact, we have a passion for it. Big or small screen and wherever your viewers watch, it is an irresistible opportunity to fill a space with colourful pictures and words, to make a statement and say something.

We have the knowledge and expertise to produce film, video, motion graphics and animation for all mediums: broadcast or non-broadcast television, events or commercial film. Whether it is internal or external communication, we can help you say what you need to say in a memorable way.

There is no point in making a program that nobody wants to watch. We want to make things interesting. Very interesting. We are Thunder and Lightning. The electrifying film company.

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Get in touch

Call us and let’s talk. We can help to create video for any use. Don’t be shy - we can talk you through the processes to get the right piece of work for you.

Contact:

Paul Morricone, Creative Director
paul@thunderandlightning.co.uk

Ed Marks, Senior Producer
ed@thunderandlightning.co.uk

T: 01274 878005
www.thunderandlightning.co.uk

Thunder and Lightning Films Ltd.
Unit 36, Moorland Industrial Estate, Law Street, Cleckheaton, West Yorkshire, BD19 3QR

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